Eric Malone Reading 7
Charge It Up:
“The brain states and bodily responses are the fundamental facts of an emotion, and the conscious feelings are the frills that have added icing to the emotional cake.”
As designers we should have the ability “charge up” the emotion of our designs. Wether you use color, pattern, or lay out as a way of channeling emotion you should be aware of the possible outcomes.
Emotional Salience:
Emotional imagery is an effective way of getting an emotional response from the viewer. Color seems to have to most potential to evoke emotion. In the english language metaphors often use colors to describe feelings. Feeling blue, green with envy, red with anger and seeing things through rose colored glasses are all examples.
Visual Metaphors:
Visual metaphors and analogies are sometimes used by designers to provide the viewer with a way of understanding. They can be a way of communicating complex ideas in an enticing manner. When a visual metaphor succeeds, it synthesizes two objects or concepts to reveal a new connection of deeper meaning.
Novelty and Humor:
The ability to imbed a sense of humor to your designs can be extremely powerful. When properly implemented it evokes amusement and enjoyment. Novelty arises from unusual juxtapositions or from seeing objects in unconventional perspectives.
